The workshop will be held at the stunning new NPR headquarters in Washington, DC. (Photo:

PRNDI News Manager Training & Certification

The deadline approaches: Register by May 15th!

Two-Day Academy for Local NPR News Managers

When:   June 18-19, 2014 (prior to the start of the PRNDI Conference).

Where:  NPR Headquarters, Washington, DC.

Who:     Public media managers, news directors, editors or aspiring managers from any size shop, any experience level. Seating limited to the first 15 applicants.

What:    Two-day training on essentials of modern newsroom management, resulting in a custom action-plan and PRNDI certification. The training will be tailored to meet participant needs.


Why PRNDI provides this important training

It was one thing to excel at reporting or anchoring, but now you’re responsible for leading. This requires developing new skills as you manage people and budgets, set assignments, conduct edits and establish policies.

This dynamic, interactive two-day workshop will give you the practical skills you need: articulating your newsroom vision, establishing a news agenda, growing a top-notch staff, finding efficiency in producing high impact journalism and dealing with the exigencies of rapid change in audience demands and technology.

From the big picture to the small details, you’ll come away with an action plan to transform yours into a high performance team.

Meet the trainers: Mike and Judith

The workshop is led by public media news veterans Michael Marcotte and Judith Smelser.


Michael Marcotte

Mike is president of MVM Consulting and associate professor of  journalism at the University of New Mexico. He’s championed strong local public media newsrooms, serving as news director of KPBS in San Diego and KPLU in Seattle-Tacoma. Mike was PRNDI president from 2006-2007 and launched the Local NPR research site during his 2011 Knight Fellowship at Stanford. Mike authored The Public Radio News Directors Guide, upon which this training and certification is based.

Judith Smelser

Judith Smelser

Judith is an independent public media news consultant and editor based in Florida. She served as managing editor at Colorado Public Radio and as news director of WMFE.  Judith has led coverage of major stories, including the Aurora theater shootings and the end of the U.S. space shuttle program, working to integrate local & NPR reporting.  Judith has helped advance the most significant public media collaborations in recent years, including the Here & Now Contributors Network, NPR’s StateImpact initiative and the CPB-funded Local Journalism Centers.

Together, Mike and Judith bring over 50 years of experience in journalism — 30 in news management — leading newsrooms ranging from small to medium to large. Their consulting clients have included NPR, CPB, APM, SRG/NETA, Current, KQED, WKSU, Iowa Public Radio, WMFE, J-Lab, Capital Public Radio, KCBX, Indie-Edit, KUHF, Northwest Public Affairs Network, CPBN and more.

Workshop Agenda

(This is a partial agenda. The final agenda will be set after the actual registrants provide a brief assessment via the pre-workshop survey.)

The workshop will be held at the stunning new NPR headquarters in Washington, DC. (Photo:

The workshop will be held at the stunning new NPR headquarters in Washington, DC. (Photo:

Wednesday, June 18

  • Upstream Solutions: Setting a vision and agenda unique to your station
  • Tools, tips and tricks for managing workflow
  • Give an Edit!

Thursday, June 19

  • Participate in an NPR editorial meeting
  • Therapist, friend or disciplinarian: The tricky business of managing others
  • Zen & the art of multimedia management
  • Leading with ethics AND courage

Those who successfully implement the training will receive a PRNDI certificate of completion.

Price includes local transportation, meals and two follow-up sessions

Cost is $275, which includes all materials, transportation from the conference hotel to NPR, and breakfast and lunch both days.

Also included in the registration are two post-workshop webinars to help you succeed in implementing your action plan.

Precedes the 30th annual PRNDI Conference, June 18-21, 2014

Attend the news manager workshop, then stay for the annual PRNDI Conference at the Crowne Plaza in Crystal City, Virginia.

This year’s conference highlights include a reunion of the “Political Junkies,” Ken Rudin and Ron Elving, discussing the mid-term elections. Also, you won’t want to miss a special performance by political satirists, The Capitol Steps, at NPR  headquarters. The conference culminates in the PRNDI awards banquet Saturday, June 21, celebrating the best journalism from around the nation.

Get all the details at the PRNDI conference page.

Hurry To Register! Deadline May 15, 2014

Workshop registration is limited to the first 15 registrants.

The deadline to register is May 15th.

To register for the PRNDI News Manager Training & Certification, use the conference registration page and choose this pre-conference training option.

Note: This workshop is a PRNDI membership benefit. Be sure your membership is in good standing. (Become a member here.)


For all things PRNDI, contact Christine Paige-Diers (

For detail about the news manager workshop, contact the trainers: Michael Marcotte ( or Judith Smelser (

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