Landmark Audience Research

Public radio researcher David Giovannoni claimed the “research revolution” in public broadcasting began in the 1980s, mostly due to efforts by the Regan Administration to defund public media. While the defunding push didn’t get past congress, it did cause system leaders to realize they needed to turn their attention to what audience’s most wanted and what they were willing to help pay for. Giovannoni produced two landmark reports that have been influencing professional media managers ever since.

Audience 88

Audience 98

See also David Giovannoni’s website