More Public Radio Research

Here are links to three of the most prominent sources of quantitative and qualitative research in public radio over the past 30 years.

Station Resource Group
The SRG is a membership organization that provides analysis, consulting and advocacy work in public radio. It is led by Tom Thomas and Terry Clifford.

Walrus Research
The president of Walrus Research is George Bailey, PhD, Emeritus Professor of Journalism and Mass Communication at the University of Wisconsin – Milwaukee.

Audience Research Analysis
ARA produces “Audigraphic” reports that analyze Arbitron data.

Radio Research Consortium
The RRC contracts with Arbitron, Inc. to produce local market audience estimates. RRC provides Arbitron ratings data to public radio stations.