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Next PageHere are links to three of the most prominent sources of quantitative and qualitative research in public radio over the past 30 years.
Walrus Research
The president of Walrus Research is George Bailey, PhD, Emeritus Professor of Journalism and Mass Communication at the University of Wisconsin – Milwaukee.
Audience Research Analysis
ARA produces “Audigraphic” reports that analyze Arbitron data.
Radio Research Consortium
The RRC contracts with Arbitron, Inc. to produce local market audience estimates. RRC provides Arbitron ratings data to public radio stations.
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