MPR: Integrating Broadcast and Online

One of the earliest efforts at converging radio and online media in a single newsroom began at Minnesota Public Radio in the 1990s.

Bill Buzenberg and Bob Collins helped coax Minnesota Public Radio’s newsroom into online media.

“To accomplish this, we found a need to step away from the ‘radio mindset,'” they explained. This mindset focused too tightly on the radio product. The web coverage needed to be more comprehensive.

They gradually managed to integrate radio and online in the MPR newsroom. To them it was critical they not be separate departments.

MPR: Integrating Broadcast and Online