NPR Stations Continue Growing Local News

A new survey by MVM Consulting shows NPR member stations around the U.S. are growing their local news staffs, increasing their local news airtime, and beefing up their local online news content.

The survey reveals high levels of actual growth last year and similar levels of predicted growth this year.

Expansion of Local NPR Newsroom Staffing

The growth begins with news staffing. More than 40% of NPR member stations grew their full-time local news staffs slightly or significantly in 2012.

2012 NPR Staff Change.001
While 50% reported no change, only 8% saw decreases in staffing.

Looking ahead to 2013, another 38% of NPR stations are optimistic they’ll be growing full-time news staffs. Only 4% expect they’ll be downsizing. The largest share, 58%, expect to maintain current levels of newsroom staffing.

2013 NPR Staff Change.001
These are healthy signs — even healthier than the growth estimates of 2010, when a similar survey found a fourth (27%) of all public radio stations grew their local news staffing, while 14% had cut back during the national recession.

Major Increases in Online Content

The survey also found an ummistakeable emphasis on advancing local news online.

Almost two-thirds of local NPR stations say they increased (slightly or significantly) their local online news content last year.

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That growth emphasis continues in projections for 2013. Seventy-one percent of stations say they expect to increase their local online news offerings this year.

2013 NPR Online Change.001

Local News Airtime on the Upswing

The survey also asked station leaders about changes in the amount of local news or public affairs on air.

While 60% reported no change in 2012, a third of stations said they expanded local news on air.

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And, as with staffing and online content, the trend is predicted to continue in 2013. Forty-five percent of stations say they will increase local news airtime this year.

2013 NPR Air Time Change.001

About the Survey

The 2012 Survey of Stations was conducted by Michael V. Marcotte of MVM Consulting in coordination with the University of Nevada School of Journalism, where Marcotte is a visiting professor. Collaborating on the invitation only, online survey was PhD candidate Sandra Evans of The Annenberg School of Communication at the University of Southern California. 136 stations participated, 103 of them were NPR members.