As News Director, you steer the energies of a news team to find and deliver meaningful information, efficiently and effectively, over and over again. The keys are:
First, you must remember that the news department is part of the larger station team.
Along these lines, it’s vitally important that News Directors and Program Directors and General Managers work together. The ND and PD jobs can often overlap. It helps to articulate how that works.
The traditional radio newsroom operates sort of like an oil company: drilling for raw news, processing it, dispensing finished stories to customers. This “news pipeline” requires team effort from end to end.
The news process presents unique challenges to a team and its manager. The process demands a blend of creativity and discipline, mindful planning and fast action. You manage these seemingly conflicting needs by setting goals, rationing resources and adjusting to circumstances.
We can talk all day about the team, but you remain keenly interested in the performance of each individual within the team.