The WBUR newsroom in Boston was among the first public radio news stations to distribute a daily e-newsletter, WBUR Today, to thousands subscribers (who signed up at wbur.org).
WBUR Today is comprised of the top stories from the WBUR newsroom as well as as the best national and international stories from NPR and the BBC. It’s a daily digest of what aired on WBUR that morning — including weather and sports scores.
A morning news producer assembles the newsletter. The wbur.org news editor oversees the content.
WBUR uses Constant Contact software to distribute the newsletter and track metrics, including the number of users who open the newsletter, forward the newsletter and click through links.