PRNDG → Field Kit → Samples → WBUR Today

The WBUR newsroom in Boston distributes an e-newsletter, WBUR Today, every weekday at 9:15 a.m. It goes to some 16,000 subscribers (who signed up at wbur.org).

See samples at wbur.org.

A morning news producer assembles the newsletter. The wbur.org news editor oversees the content in conjunction with the WBUR News Director.

WBUR Today comprises the top stories from the WBUR newsroom as well as as the best national and international stories from NPR and the BBC. It’s a daily digest of what aired on WBUR that morning — including weather and sports scores.

WBUR uses Constant Contact software to distribute the newsletter and track metrics, including the number of users who open the newsletter, forward the newsletter and click through links.

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